So Gravitron has the front cover for the trade magazine and you ask, “what about 420 Science?”, well fear not, we’re on the back cover. Which in my opinion is way better. There are no restrictions on the back. It’s all about us. This spring we’re debuting way too many new jars. It’s really quite absurd. 2 new classic sizes and we’re making six of our classic designs available on the black screw top jars. That’s over 50 new jars that we’re going to carry. I really don’t know where they’re all going to go. Good thing we have a bigger warehouse here in Austin.

In addition to having the back cover, we’re also going to be running an ad inside the magazine too. Typically we do one or the other, but being that it’s the trade show issue, we wanted to make sure we had a big presence. This ad represents a new direction for us. We decided to take the space and write a little something about ourselves. We’ve been doing this crazy business for nearly 5 years now and we wanted to take the opportunity to say something directly to our customers and hopefully get some new ones out of it. Both Matt and I really like the blue cloud graphic up at the top. I think that theme will be making it’s way into our new catalogs. Though I guess that’s really where it started. Right now I’m working pretty diligently on finishing our new retail catalog. Hopefully that’ll get done in the next day or 2 and I can showcase it here in the weeks to come.

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1. Electricity is not as simple as a switch.
2. People are generally helpful, but some systems are broken.
3. Being way too nice is much more fun than being way too mean.
4. Customers are pretty patient when given free shipping and advance warning about delays.
5. When things won’t be business as usual, we should take the time to update the message on our phone system.
6. As much as possible should be done ahead of time, even more than we think.
7. People are intrigued by those who make a 1,000 mile move and often ask, “why?”
8. Seek routine. A groove is a good place to be, as long as the record is moving fast.
9. Retaining some things that are old is as important as experiencing the new.
10. Problem-solving is best accomplished with a calm mind.

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